AAA KARTAK GLASS & CLOSET

AAA KARTAK Glass & Closet is a local, family-owned, Puget Sound provider of all things Glass & Closet. Shower Doors, Closets, Mirrors, and Commercial Glass are professionally installed by their team of highly skilled craftsmen since 1956!

AAA KARTAK wanted to expand their audience, improve their brand and grow their company. We’ve had the priveldeg of helping them achieve their goals by sharing the story of this award winning family-owned subcontractor that has expertly served builders and homeowners in Western Washington for 64 years.

Three Generations - One Family Legacy

AAA KARTAK was founded in the Seattle area by local entrepreneurs Jerry & Joanne Kartak. Jerry handed the baton to his son Kevin who managed the business from the late 1980s to 2018. In 2018 the family legacy was handed off again to Kevin’s son Cameron - who is the current CEO.

AAA KARTAK wanted to make the transition of leadership from Kevin to Cameron successful in the eyes of the many businesses Kevin had developed relationships with over the years. In order to keep trust and loyalty with their customers we helped AAA KARTAK design their Three Generations - One Family Legacy campaign. This campaign ran for 2 years and established Cameron as the new CEO of AAA KARTAK.

The idea was AAA KARTAK is the same company, same family, same quality and same values, just with a new driver in the driver’s seat. We successfully accomplished this transition through marketing digital ads, speaking at builders events, radio ads, social media and producing the One Family Legacy Video.

This video premiered at an elected officials reception with hundreds of builders and elected officials from King and Snohomish County. It has been used by AAA KARTAK for employee training and customer acquisition.

Rebrand

AAA KARTAK had gone through several names and logo iterations since it’s inception. The company had a logo that was designed in the early 90s that felt dated and busy. We simplified the logo, applied a more contemporary spin while keeping the iconic history of their brand.

We took off the “crown” at the top of the “K” and the “eyebrows” at the bottom of the legs of the “K” to streamline and modernize the design. We took off any extra words that weren’t important to the brand like “Inc & Corp” and distracted from the key point of focus.

Content

We flushed out the new company brand design across all platforms including designing T-shirts, Hats, Tote bags, vehicle signage, website, social media, digital ads, magazine ads, promotional banners, business cards, and brochures.

We built out social media platforms of Facebook, Twitter, Instagram, Google+, Houzz, and Yelp.

We managed the reputation of AAA KARTAK and helped the company achieve 4.5 star ratings or higher across all platforms of Google, Facebook, Yelp, Angies List, and Houzz.

We produced all videos on Youtube Channel including the Three Generations Video and Faster & Better Video as a way to tell their story, engage with customers and show off their workmanship.

We built & managed all digital marketing campaigns including Google Adwords, Facebook Ads, and Yelp resulting in more unique monthly visits, focused traffic and a lower bounce rate.

We managed events for trade shows like Seattle Home Show, Tacoma Home & Garden Show, Northwest Remodeling Expo. We also, managed all major events with their associations of SICBA, MBAKS & MBA PIERCE.

Results